As seen on TV

You only have to switch on TV or flick through a magazine to see that scarves are a huge accessory right now, with many people choosing to wear them whether it’s cold or not. They make a big bold statement that adds an instant hit of colour to your wardrobe and for the not so fashion confident, they're a brilliant way of experimenting with a colour you might not normally wear.

Scarves are also a fairly inexpensive way of giving your ‘look’ an update. Who has the cash to buy a new wardrobe 4 times a year? Or maybe you have to wear something fairly conservative to work (this doesn’t apply to us here at PoM, we’ve even been known to wear our slippers) putting on a bright patterned scarf at 5.30pm will certainly give you a ‘schools out’ tingle.

Our favourite look at the moment is colour clashing, there are a lot of pop colours out there and let’s be honest they can be quite hard to wear for the average British woman who never sees the sun! So wearing a bright scarf is a safe way to try a new fashion trend.

Working at PoM is dangerous for those of us who love a good scarf (I believe many of us now have a personal scarf collection to rival most boutiques) and we're not worried about mixing stripes with spots or animal prints with florals, it's just one of the fun elements to accessorizing.

Here are some of our favourite scarf wearing celebs, and our own Tilly - who will be a celeb one day xx



Emily & Tilly's day out

This week PoM photographer Emily & our fabulous model Tilly have been out on location, braving sub zero temperatures & bracing winds to bring us beautiful new shots of our spring scarf collection. Here's how they got on:

Spring scarf in soft heather

Red Aztec print

Smiling through the icy wind!

Time for a cup of something warm :)